Qualitative research is an essential component in decision-oriented marketing research. It has been utilized in developing hypotheses about consumer motivation and understanding consumer perspective, in the consumer's own language. Furthermore, it is primarily an exploratory and motivational technique which is used to identity important marketing variables and to suggest the relationships among those variables, so that quantitative technique can be used.
We emphasize nondirective and projective techniques to get In-depth and unbiased results making the best decisions. TOP LEVEL MENA has an expert team of qualitative researchers who involve in the project from start to end to deliver the best market research services.
At TOP LEVEL, the involvement of an expert moderator (10+ yrs. experience) in the entire process of the project is ensured; including:
Our philosophy is to deliver expert quantitative research services to our clients by adopting appropriate research design and tools, and to fulfill their market research needs.
We adopt a flexible approach to data collection, analysis, business intelligence and partnerships in achieving business growth for the clients.
Moreover we believe in implementing innovative strategies and techniques backed by our strong theoretical understanding and deep knowledge of traditional processes in conducting quantitative research for any industry.